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Diesen Flair haben wir aufs Branding von MONUVIDA übertragen. Das minimalistische Design lässt Raum für prachtvolle Denkmäler und das Neon-Grün ist ein poppiger Kontrast zu gedeckten Sand- und Backsteinfarben. Für einen konsistenten Markenauftritt, wo drumherum so viel im Umbau ist.",type:k,marks:[{type:p,attrs:{color:B}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"MONUVIDA: Der Beginn einer neuen Ära"},slug:"monuvida-gegensaetze-sind-der-schluessel",full_slug:"projekte\u002Fmonuvida-gegensaetze-sind-der-schluessel",sort_by_date:b,position:20,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"439634aa-47a2-4bce-bed2-5bfd68cff206",first_published_at:"2024-07-08T14:24:53.529Z",release_id:b,lang:q,path:b,alternates:[],default_full_slug:b,translated_slugs:b,class:y},{name:J,created_at:"2024-03-26T16:08:43.910Z",published_at:"2024-09-09T09:33:13.847Z",id:467922797,uuid:"a7eaf923-ef02-433d-8102-2d16e05b92bc",content:{_uid:"7e74490f-c863-4b55-9569-a749dbb56be9",webm:"Rewe-Digital.mp4",kunde:"REWE digital",title:"Branding\u002FEmployer Branding",credits:"Fotocredit: Rewe digital, Steve Brookland",component:r,thumbnail:{id:14973520,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x700\u002F2019d49db0\u002Fsevn-projekte-rewe-digital-thumbnail.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},image_grid:[{_uid:"66f8c8ec-1a76-43b9-bd0d-5e185cb759a2",component:h,image_items:[{_uid:"6fca0ba2-5923-4f2b-9def-cebb0cd93f7c",Image:{id:b,alt:b,name:a,focus:b,title:b,filename:b,copyright:b,fieldtype:d,meta_data:{},is_external_url:c},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F929823436?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; 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Weil es mit über 2.200 Persönlichkeiten und noch mehr Technik unter einem Dach schon mal eng werden kann, haben wir ihnen ein neues Zuhause gegeben: Das Home of IT. Hier gibt’s genug Platz für alle Teams, Technologien und Projekte. Vielfalt ist Teil des Frameworks. Passend zum Mindset strahlt das Corporate Design in verschiedenen Farbpaaren und nutzt diverse Illustrationen. Wohlfühlen vorprogrammiert.",type:k,marks:[{type:p,attrs:{color:a}}]}]},{type:l,content:[{text:"Mehr über Employer Branding erfahren",type:k,marks:[{type:"link",attrs:{href:"\u002Flanding\u002Femployer-branding",uuid:K,anchor:b,target:"_self",linktype:"story",story:{name:"Employer Branding",created_at:"2024-08-29T11:34:15.238Z",published_at:"2024-09-03T12:56:54.001Z",id:541657168,uuid:K,content:{_uid:"e6bbc43f-0386-4568-9295-8d7f84f5d94b",Title:"Employer Branding: Steigert langfristig eure Attraktivität als Arbeitgeber",Subtitle:"Die Employer Brand ist ein wichtiger Teil eurer Corporate Identity, weil sie bestimmt, wie euer Unternehmen als Arbeitgeber wahrgenommen wird. Sie verbindet Kultur, Karriere und Expertise – Themen, die neue Talente und Mitarbeitende gleichermaßen begeistern. Darum sind authentisches Employer Branding und gezieltes Employer Marketing tolle Wege, Mitarbeitende zu finden und zu finden. Wir wissen, was eine gute Employer Brand ausmacht und unterstützen euch beim Aufbau eurer eigenen.",top_img1:[{_uid:"c15a077a-26af-4a72-bb24-7a2c8e6b5c28",image:{id:17165447,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F688x488\u002F9ee3f7d11f\u002Flanding-1.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:D,border_radius:f}],top_img2:[{_uid:"5ea6ed29-c605-411f-86c4-0680a44c94ca",image:{id:17165449,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1119x1365\u002F3017fb236b\u002Flanding-2.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:D,border_radius:i}],component:"landing",black_items:[{Text:"Analyse",_uid:"47d12fcc-bd58-4bb7-a6cc-60e8a3d13292",component:v,Description:"In der Analysephase untersuchen wir den Status quo eurer Arbeitgebermarke. Dazu gehören unter anderem Wettbewerbsanalysen, Mitarbeiterbefragungen, Touchpointanalysen sowie die Überprüfung eurer Arbeitgeberattraktivität."},{Text:"Strategie",_uid:"b2875acf-3009-4da1-8fab-9026b8a7e286",component:v,Description:"Auf Basis der Analyse entwickeln wir eine individuelle Employer-Branding-Strategie. Diese umfasst unter anderem eine Zielgruppenanalyse, die Arbeitgeberpositionierung und die Definition einer Employer-Value-Proposition (EVP)."},{Text:z,_uid:"9fe09da4-3ac9-412b-be57-480bb0fc37a2",component:v,Description:"Bei der Umsetzung der Employer-Branding-Strategie starten wir mit dem Aufbau einer neuen oder der Weiterentwicklung einer bestehenden Arbeitgebermarke. Dies umfasst unter anderem die Gestaltung von Markenbotschaften, das Design der Markenidentitäten und die Erstellung von Kommunikationsleitlinien."},{Text:"Candidate Experience",_uid:"544c086a-59ed-4056-8a85-440f1e5099d8",component:v,Description:"Bewerberinnen und Bewerbern wollen in den Phasen von der ersten Aufmerksamkeit für einen neuen Job bis hin zum Onboarding in eurem Unternehmen positive Erfahrungen sammeln. Wir optimieren den euren Bewerbungsprozess entlang der gesamten Candidate Journey und heißen potentielle Kandidatinnen und Kandidaten bei euch willkommen."},{Text:"Employee Experience",_uid:"7ae32df7-f562-4e26-8fe9-fcc24fc157f3",component:v,Description:"Die Employee Experience fokussiert sich auf das Erlebnis eurer Mitarbeitenden während ihrer gesamten Beschäftigungszeit. Wir beraten euch bei zur Umsetzung vielfältiger Maßnahmen zur Mitarbeitermotivation, kontinuierlichen Weiterbildung und Mitarbeiterbindung."},{Text:"Karriere-website",_uid:"98e0fc26-2b37-43e4-a6a6-6830c7835949",component:v,Description:"Auf eurer Karriereseite fließen die wichtigsten Infos für Bewerberinnen und Mitarbeiter zusammen. Im Bewerbungsprozess ist sie der erste Anlaufpunkt, um Jobangebote zu durchsuchen und mehr über euer Unternehmen zu erfahren. Unsere Umsetzung umfasst den technischen, gestalterischen und inhaltlichen Aufbau der Website mit den wichtigsten Themen rund um Stellenanzeigen, Unternehmenskultur, Karrieremöglichkeiten uvm."},{Text:"Karriere-Account für Social Media",_uid:"d5388095-3697-453e-a516-4582b3713cd0",component:v,Description:"Social-Media-Kanäle eigenen sich perfekt dafür, Einblicke in euer Unternehmen zu geben und eure freien Jobs zu promoten. Vielleicht kennt ihr sogar Mitarbeitende oder Kolleg:innen, die als Corporate Influencer oder im Employee-Advocacy-Programm Content für euch produzieren und teilen. Wir unterstützen euch mit der passenden Social-Media-Strategie und langfristigem Social-Media-Management für verschiedene Plattformen."},{Text:"Kampagnen",_uid:"b73247fc-3df4-42ee-9f05-1c61d8d5af52",component:v,Description:"Zielgerichtete Print- und Digitalkampagnen stärken eure Arbeitgebermarke. Als Imagekampagne erhöhen sie die Aufmerksamkeit für euch als Arbeitgeber, als Recruiting-Kampagne werben sie gezielt neue Mitarbeiterinnen und Mitarbeiter an. Unsere Umsetzung erfolgt kanalübergreifend mit zielgruppenspezifischen Botschaften beispielsweise in Anzeigen und Videos, auf Landingpages und in Social Media."},{Text:"Weitere Umsetzung",_uid:"1882d946-d773-4e31-aff8-973ca8968213",component:v,Description:"Je nach Bedarf und Strategie beraten wir euch zu weiteren Employer-Marketing-Maßnahmen, die positiv auf eure Employer Brand einzahlen. Dazu gehören unter anderem interne Events zur Stärkung der Unternehmenskultur, Auftritte auf Karrieremessen oder das Social-Media-Management von Karriere-Accounts."},{Text:"Langfristige Beratung",_uid:"c330c6ec-bb57-4af4-80cc-e50194fa39b7",component:v,Description:"Wir beraten euch umfassend über das initiale Employer Branding hinaus. So sorgen wir dafür, dass eure Arbeitgebermarke sich schnell an Marktveränderungen anpasst und kontinuierlich optimiert wird."}],black_title:"10 umfassende Leistungen für eine starke Arbeitgebermarke:",bottom_img1:[{_uid:"2552f485-b637-4361-ad92-ddf9c6e18f03",image:{id:17201995,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1119x1365\u002F004d4d6da9\u002Flanding2-1.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:D,border_radius:f}],bottom_img2:[{_uid:"e3e29a39-5454-4462-8edf-8d6566c643b8",image:{id:17201999,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F688x488\u002Fd529867e73\u002Flanding2-2.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:D,border_radius:i}],faq_entries:[{_uid:"37d2f346-f763-4a90-a800-ffd01e901ceb",component:E,faq_title:"Warum ist Employer Brading wichtig?",faq_description:{type:o,content:[{type:l,content:[{text:"Ein gutes Employer Branding hilft euch, von Bewerberinnen und Bewerbern als attraktiver Arbeitgeber wahrgenommen zu werden. Diese Aufmerksamkeit für eure Arbeitgebermarke ist essentiell, um die besten Talente in einem wettbewerbsintensiven Markt anzuziehen und langfristig zu halten.",type:k}]}]}},{_uid:"ee211f06-91b9-4b0b-a8da-b4f0407b9dc7",component:E,faq_title:"Ist Employer Branding nur etwas für große Unternehmen?",faq_description:{type:o,content:[{type:l,content:[{text:"Nein, Unternehmen jeder Größe profitieren von einem starken Employer Branding. Mit eurer Arbeitgebermarke erhöht ihr eure Sichtbarkeit, verbessert euer Arbeitgeberimage und stärkt nachhaltig euer Recruiting und die Mitarbeiterzufriedenheit.",type:k}]}]}},{_uid:"305840b0-f96b-46f9-9231-8bcf759f8e8f",component:E,faq_title:"Was ist Employer Marketing?",faq_description:{type:o,content:[{type:l,content:[{text:"Employer Marketing beschreibt die Strategien und Maßnahmen, die über das reine Branding hinausgehen. Dazu zählen beispielsweise Print- und Digitalkampagnen, Messen und Events oder die interne Mitarbeiterkommunikation. Im Fokus der unterschiedlichen Maßnahmen steht die Vermittlung der Unternehmenskultur, Karrieremöglichkeiten und Mitarbeitererfahrungen.",type:k}]}]}},{_uid:"9b03b306-1189-49da-89fd-80a7d6877aab",component:E,faq_title:"Wie lange dauert der Employer-Branding-Prozess?",faq_description:{type:o,content:[{type:l,content:[{text:"Employer Branding ist ein fortlaufender Prozess, der nie komplett abeschlossen ist. Je nach Projektumfang sind erste Ergebnisse aber schon nach wenigen Monaten sicht- und messbar. Aufgrund der stetigen Veränderung des Arbeitsmarkts und nachkommender Generationen junger Talente mit anderen Bedürfnissen, solltet ihr kontinuierlich Employer-Marketing-Maßnahmen ergreifen. Nur so erzielt ihr langfristige und nachhaltige Ergebnisse. Wir unterstützen euch dabei.",type:k}]}]}}],gray1_title:"Auf dem modernen Arbeitsmarkt bestehen",gray2_title:"Höchste Mitarbeiterzufriedenheit durch gezieltes Employer Marketing",white_title:"Employer Branding FAQ",yellow_title:"Ihr wollt eure Attraktivität als Arbeitgeber durch gezieltes Employer Branding stärken? Wir unterstützen euch gerne.",white_title_2:"Die Employer Branding Experten aus Köln",contact_button:"Beratungstermin vereinbaren",gray1_description:{type:o,content:[{type:l,content:[{text:"Bewerberinnen und Bewerber suchen sich heute den Job und Arbeitgeber aus, der am besten zu ihnen passt. Dabei spielen die Aufgaben und das Gehalt nicht immer die Hauptrollen. Werte rücken in den Vordergrund. Unternehmen werden nach einem Cultural Fit ausgesucht. Attraktive Arbeitsmodelle und Benefits, die eine gute Work-Life-Balance ermöglichen, werden immer wichtiger.",type:k}]},{type:l,content:[{text:"Also zeigt, was ihr als Arbeitgeber zu bieten habt. 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Schon über 100 Jahre ist der zuverlässige Studi-Begleiter nicht aus dem Alltag an Kölner Hochschulen wegzudenken. Für die größte Geburtstagsparty in der Geschichte des Werks haben wir ein Jubiläumskonzept mit umfassender Kommunikationsstrategie auf die Beine gestellt, das Vergangenheit, Gegenwart und Zukunft verbindet: das #futurewerk. 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Im spontan aufgebauten \"Weingarten\" im Kölner Kartäuserkloster wurde nach der Überschwemmung des Ahrtals jeder eingenommene Euro der deutschen Fluthilfe gespendet. Wir wollten sofort unterstützen und haben ein Branding entwickelt, mit dem die Spendenaktion überall beworben werden kann. Die Besucherzahlen und Spendensummen sprechen für sich. 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