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Zur Karnevalszeit haben wir die Heinemann Shops am Düsseldorfer Flughafen kurzerhand in Partyzonen verwandelt – komplett mit Konfetti, Kostümen und einem Hauch Größenwahn.",type:j,marks:[{type:p,attrs:{color:D}}]}]},{type:k,content:[{text:"Zum Motto „Carneval on the Fly“ haben wir eine bunte Illustrationswelt geschaffen, die Karneval feiert, wie er uns gefällt – international gedacht, lokal inspiriert. Mit verkleideten Flugzeugen, einem tanzenden Fernsehturm, fliegenden Duty-Free-Produkten und einer Riesengaudi auf allen Ebenen.",type:j,marks:[{type:p,attrs:{color:D}}]}]},{type:k,content:[{text:"Zu sehen gab’s das auf allem, was nicht davonlaufen konnte: Aufstellern, Glasflächen, Säulen, Böden, Deckenhängern, einer Gucklochwand – sogar das Personal trug Shirts im Kampagnenlook. 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Oder in kurz: Karneval – ready for boarding.",type:j,marks:[{type:p,attrs:{color:D}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"Heinemann Duty Free @ DUS Airport: Carnival on the fly"},slug:"gebrueder-heinemann-carnival-on-the-fly-",full_slug:"projekte\u002Fgebrueder-heinemann-carnival-on-the-fly-",sort_by_date:b,position:Q,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"4f8438e8-b24e-4d4b-928d-321e905cc093",first_published_at:"2025-03-31T20:03:17.224Z",release_id:b,lang:q,path:b,alternates:[],default_full_slug:b,translated_slugs:b,class:x},{name:"Abtei Brauweiler: Tore zur Geschichte",created_at:"2024-06-25T09:46:48.545Z",published_at:"2024-08-12T07:59:39.306Z",updated_at:"2024-08-12T07:59:39.328Z",id:515070307,uuid:"d7ad6278-2da7-43b9-a7e3-f0ca9bfd1ff0",content:{_uid:"2e3a7df8-0f03-416c-b3c7-2ed078389170",webm:"Abtei-Brauweiler-Thumbnail.mp4",kunde:"Abtei Brauweiler ",title:z,credits:L,component:r,thumbnail:{id:16352981,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1350x1080\u002Fb89311d1bb\u002Fabw-thumbnail.png",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},image_grid:[{_uid:"4234d048-aee8-4c5f-bf02-b62b6fc78fa8",component:h,image_items:[{_uid:"22452019-1723-46b9-b835-083046b58902",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F995831946?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; 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Für einen konsistenten Markenauftritt, wo drumherum so viel im Umbau ist.",type:j,marks:[{type:p,attrs:{color:E}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"MONUVIDA: Der Beginn einer neuen Ära"},slug:"monuvida-gegensaetze-sind-der-schluessel",full_slug:"projekte\u002Fmonuvida-gegensaetze-sind-der-schluessel",sort_by_date:b,position:20,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"439634aa-47a2-4bce-bed2-5bfd68cff206",first_published_at:"2024-07-08T14:24:53.529Z",release_id:b,lang:q,path:b,alternates:[],default_full_slug:b,translated_slugs:b,class:u},{name:R,created_at:"2024-03-26T16:08:43.910Z",published_at:"2024-09-09T09:33:13.847Z",updated_at:"2024-09-09T09:33:13.896Z",id:467922797,uuid:"a7eaf923-ef02-433d-8102-2d16e05b92bc",content:{_uid:"7e74490f-c863-4b55-9569-a749dbb56be9",webm:"Rewe-Digital.mp4",kunde:"REWE digital",title:"Branding\u002FEmployer Branding",credits:"Fotocredit: Rewe digital, Steve Brookland",component:r,thumbnail:{id:14973520,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x700\u002F2019d49db0\u002Fsevn-projekte-rewe-digital-thumbnail.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},image_grid:[{_uid:"66f8c8ec-1a76-43b9-bd0d-5e185cb759a2",component:h,image_items:[{_uid:"6fca0ba2-5923-4f2b-9def-cebb0cd93f7c",Image:{id:b,alt:b,name:a,focus:b,title:b,filename:b,copyright:b,fieldtype:d,meta_data:{},is_external_url:c},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F929823436?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; 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Weil es mit über 2.200 Persönlichkeiten und noch mehr Technik unter einem Dach schon mal eng werden kann, haben wir ihnen ein neues Zuhause gegeben: Das Home of IT. Hier gibt’s genug Platz für alle Teams, Technologien und Projekte. Vielfalt ist Teil des Frameworks. Passend zum Mindset strahlt das Corporate Design in verschiedenen Farbpaaren und nutzt diverse Illustrationen. Wohlfühlen vorprogrammiert.",type:j,marks:[{type:p,attrs:{color:a}}]}]},{type:k,content:[{text:"Mehr über Employer Branding erfahren",type:j,marks:[{type:"link",attrs:{href:"\u002Flanding\u002Femployer-branding",uuid:S,anchor:b,target:"_self",linktype:"story",story:{name:"Employer Branding",created_at:"2024-08-29T11:34:15.238Z",published_at:"2024-10-23T08:31:28.325Z",updated_at:"2024-10-23T08:31:28.343Z",id:541657168,uuid:S,content:{_uid:"e6bbc43f-0386-4568-9295-8d7f84f5d94b",Title:"Employer Branding: Langfristig die Attraktivität als Arbeitgeber steigern",Subtitle:"Die Employer Brand ist ein wichtiger Teil der Corporate Identity, weil sie bestimmt, wie Unternehmen als Arbeitgeber wahrgenommen werden. Sie verbindet Kultur, Karriere und Expertise – Themen, die neue Talente und Mitarbeitende gleichermaßen begeistern. Darum sind authentisches Employer Branding und gezieltes Employer Marketing tolle Wege, Mitarbeitende zu finden und zu halten. Wir wissen, was eine gute Employer Brand ausmacht und unterstützen beim Aufbau von Arbeitgebermarken.",top_img1:[{_uid:"c15a077a-26af-4a72-bb24-7a2c8e6b5c28",image:{id:17165447,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F688x488\u002F9ee3f7d11f\u002Flanding-1.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:F,border_radius:f}],top_img2:[{_uid:"5ea6ed29-c605-411f-86c4-0680a44c94ca",image:{id:17165449,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1119x1365\u002F3017fb236b\u002Flanding-2.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:F,border_radius:i}],component:"landing",black_items:[{Text:"Analyse",_uid:"47d12fcc-bd58-4bb7-a6cc-60e8a3d13292",component:v,Description:"In der Analysephase untersuchen wir den Status quo von Arbeitgebermarken. Dazu gehören unter anderem Wettbewerbsanalysen, Mitarbeiterbefragungen, Touchpointanalysen sowie die Überprüfung der Arbeitgeberattraktivität."},{Text:"Strategie",_uid:"b2875acf-3009-4da1-8fab-9026b8a7e286",component:v,Description:"Auf Basis der Analyse entwickeln wir eine individuelle Employer-Branding-Strategie. Diese umfasst unter anderem eine Zielgruppenanalyse, die Arbeitgeberpositionierung und die Definition einer Employer-Value-Proposition (EVP)."},{Text:z,_uid:"9fe09da4-3ac9-412b-be57-480bb0fc37a2",component:v,Description:"Bei der Umsetzung der Employer-Branding-Strategie starten wir mit dem Aufbau einer neuen oder der Weiterentwicklung einer bestehenden Arbeitgebermarke. Dies umfasst unter anderem die Gestaltung von Markenbotschaften, das Design der Markenidentitäten und die Erstellung von Kommunikationsleitlinien."},{Text:"Candidate Experience",_uid:"544c086a-59ed-4056-8a85-440f1e5099d8",component:v,Description:"Bewerberinnen und Bewerber wollen in den Phasen von der ersten Aufmerksamkeit für einen neuen Job bis hin zum Onboarding positive Erfahrungen sammeln. Wir optimieren den Bewerbungsprozess entlang der gesamten Candidate Journey und heißen potentielle Kandidatinnen und Kandidaten willkommen."},{Text:"Employee Experience",_uid:"7ae32df7-f562-4e26-8fe9-fcc24fc157f3",component:v,Description:"Die Employee Experience fokussiert sich auf das Erlebnis der Mitarbeitenden während ihrer gesamten Beschäftigungszeit. Wir beraten Unternehmen zur Umsetzung vielfältiger Maßnahmen zur Mitarbeitermotivation, kontinuierlichen Weiterbildung und Mitarbeiterbindung."},{Text:"Karriere-website",_uid:"98e0fc26-2b37-43e4-a6a6-6830c7835949",component:v,Description:"Auf Karriereseiten fließen die wichtigsten Infos für Bewerberinnen und Mitarbeiter zusammen. Im Bewerbungsprozess ist sie der erste Anlaufpunkt, um Jobangebote zu durchsuchen und mehr über Unternehmen zu erfahren. Unsere Umsetzung umfasst den technischen, gestalterischen und inhaltlichen Aufbau der Website mit den wichtigsten Themen rund um Stellenanzeigen, Unternehmenskultur, Karrieremöglichkeiten uvm."},{Text:"Karriere-Account für Social Media",_uid:"d5388095-3697-453e-a516-4582b3713cd0",component:v,Description:"Social-Media-Kanäle eigenen sich perfekt dafür, Einblicke ins Unternehmen zu geben und freie Jobs zu promoten. Vielleicht gibt es sogar Mitarbeitende oder Kolleg:innen, die als Corporate Influencer oder im Employee-Advocacy-Programm Content produzieren und teilen. Wir unterstützen mit der passenden Social-Media-Strategie und langfristigem Social-Media-Management für verschiedene Plattformen."},{Text:"Kampagnen",_uid:"b73247fc-3df4-42ee-9f05-1c61d8d5af52",component:v,Description:"Zielgerichtete Print- und Digitalkampagnen stärken Arbeitgebermarken. Als Imagekampagne erhöhen sie die Aufmerksamkeit für Arbeitgeber, als Recruiting-Kampagne werben sie gezielt neue Mitarbeiterinnen und Mitarbeiter an. Unsere Umsetzung erfolgt kanalübergreifend mit zielgruppenspezifischen Botschaften beispielsweise in Anzeigen und Videos, auf Landingpages und in Social Media."},{Text:"Weitere Umsetzung",_uid:"1882d946-d773-4e31-aff8-973ca8968213",component:v,Description:"Je nach Bedarf und Strategie beraten wir zu weiteren Employer-Marketing-Maßnahmen, die positiv auf die Employer Brand einzahlen. Dazu gehören unter anderem interne Events zur Stärkung der Unternehmenskultur, Auftritte auf Karrieremessen oder das Social-Media-Management von Karriere-Accounts."},{Text:"Langfristige Beratung",_uid:"c330c6ec-bb57-4af4-80cc-e50194fa39b7",component:v,Description:"Wir beraten umfassend über das initiale Employer Branding hinaus. So sorgen wir dafür, dass Arbeitgebermarken sich schnell an Marktveränderungen anpassen und kontinuierlich optimiert werden."}],black_title:"10 umfassende Leistungen für eine starke Arbeitgebermarke:",bottom_img1:[{_uid:"2552f485-b637-4361-ad92-ddf9c6e18f03",image:{id:17201995,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1119x1365\u002F004d4d6da9\u002Flanding2-1.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:F,border_radius:f}],bottom_img2:[{_uid:"e3e29a39-5454-4462-8edf-8d6566c643b8",image:{id:17201999,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F688x488\u002Fd529867e73\u002Flanding2-2.jpg",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},component:F,border_radius:i}],faq_entries:[{_uid:"37d2f346-f763-4a90-a800-ffd01e901ceb",component:G,faq_title:"Warum ist Employer Branding wichtig?",faq_description:{type:o,content:[{type:k,content:[{text:"Ein gutes Employer Branding hilft dabei, von Bewerberinnen und Bewerbern als attraktiver Arbeitgeber wahrgenommen zu werden. Diese Aufmerksamkeit für Arbeitgebermarken ist essentiell, um die besten Talente in einem wettbewerbsintensiven Markt anzuziehen und langfristig zu halten.",type:j}]}]}},{_uid:"ee211f06-91b9-4b0b-a8da-b4f0407b9dc7",component:G,faq_title:"Ist Employer Branding nur etwas für große Unternehmen?",faq_description:{type:o,content:[{type:k,content:[{text:"Nein, Unternehmen jeder Größe profitieren von einem starken Employer Branding. Arbeitgebermarken erhöhen dadurch ihre Sichtbarkeit, verbessern das Arbeitgeberimage und stärken nachhaltig das Recruiting und die Mitarbeiterzufriedenheit.",type:j}]}]}},{_uid:"305840b0-f96b-46f9-9231-8bcf759f8e8f",component:G,faq_title:"Was ist Employer Marketing?",faq_description:{type:o,content:[{type:k,content:[{text:"Employer Marketing beschreibt die Strategien und Maßnahmen, die über das reine Branding hinausgehen. Dazu zählen beispielsweise Print- und Digitalkampagnen, Messen und Events oder die interne Mitarbeiterkommunikation. Im Fokus der unterschiedlichen Maßnahmen steht die Vermittlung der Unternehmenskultur, Karrieremöglichkeiten und Mitarbeitererfahrungen.",type:j}]}]}},{_uid:"9b03b306-1189-49da-89fd-80a7d6877aab",component:G,faq_title:"Wie lange dauert der Employer-Branding-Prozess?",faq_description:{type:o,content:[{type:k,content:[{text:"Employer Branding ist ein fortlaufender Prozess, der nie komplett abeschlossen ist. Je nach Projektumfang sind erste Ergebnisse aber schon nach wenigen Monaten sicht- und messbar. Aufgrund der stetigen Veränderungen des Arbeitsmarkts und nachkommender Generationen junger Talente mit anderen Bedürfnissen, sollten Unternehmen kontinuierlich Employer-Marketing-Maßnahmen ergreifen. Nur so werden langfristige und nachhaltige Ergebnisse erzielt. 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Erfolgsgeheimnis ist eine umfassende, umweltbewusste Marketingstrategie. Als eine der ersten nachhaltigen Tauchbasen schafft Aquanautic Elba ein Bewusstsein für den Schutz der Meere und setzt dabei gleichzeitig spektakuläre Tauchspots in Szene. So wird die schützenswerte Unterwasserwelt digital, auf nachhaltig hergestellten Flyern oder am recycelten Messestand für Taucherinnen und Taucher erlebbar. Das macht Lust auf's Abtauchen.",type:j,marks:[{type:p,attrs:{color:E}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"Aquanautic Elba: Vom Geheimtipp zur Benchmark"},slug:"aquanautic-elba-vom-geheimtipp-zur-benchmark",full_slug:"projekte\u002Faquanautic-elba-vom-geheimtipp-zur-benchmark",sort_by_date:b,position:140,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"d67c3365-85da-41ff-ba62-d27a95aaff2d",first_published_at:"2024-03-26T16:08:08.659Z",release_id:b,lang:q,path:b,alternates:[],default_full_slug:b,translated_slugs:b,class:x},{name:"Aquanautic Elba: Ein Manifest für die Freundschaft",created_at:"2024-03-21T23:12:39.914Z",published_at:"2024-04-10T22:57:40.779Z",updated_at:"2024-04-10T22:57:40.806Z",id:465797791,uuid:"484144dd-1f13-452c-9b6e-e01b7905de42",content:{_uid:"1d546ccf-940f-47ae-8899-03fcc28ff754",webm:"Aquanautic-Dahab-Thumbnail.mp4",kunde:ak,title:J,component:r,thumbnail:{id:14960153,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x700\u002F8e095f1416\u002Fsevn-projekte-aquanautic-elba-imagefilm-thumbnail.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},image_grid:[{_uid:"9fee7765-d827-449f-af51-2fba25af7ea5",component:h,image_items:[{_uid:"8a4a470c-88eb-4b9c-bd81-7a9c0c8bbe26",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F920122913?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:i,vimeo_aspect:g,player_controls:t}]}],mouse_hover_text:"Abtauchen!",thumbnail_radius:i,highlight_project:t,project_description:{type:o,content:[{type:k,content:[{text:"Bella Italia! Im Imageclip begleiten wir drei Freundinnen und Freunde auf einem Roadtrip quer durch die Toskana. Das Ziel: Die italienische Tauchbasis Aquanautic Elba. Im Gepäck dabei ist unser Drehteam und genügend Equipment für spektakuläre Drohnenshots, Unterwasser- und Nachtaufnahmen. Nach fünf Drehtagen war ein Imageclip im Kasten, der die Freundschaft feiert. Genau so stellen wir uns einen Urlaub bei Aquanautic Elba vor.",type:j}]}]},vimeo_video_thumbnail:a,project_title_extended:"Aquanautic Elba: Ein Manifest für die Freundschaft"},slug:"aquanautic-elba-ein-manifest-für-die-freundschaft",full_slug:"projekte\u002Faquanautic-elba-ein-manifest-für-die-freundschaft",sort_by_date:b,position:150,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"8d971b3e-233e-497c-a4fb-e5d718c55372",first_published_at:"2024-03-21T23:16:27.730Z",release_id:b,lang:q,path:b,alternates:[],default_full_slug:b,translated_slugs:b,class:x},{name:al,created_at:"2024-03-21T23:03:19.782Z",published_at:"2024-04-10T22:57:41.112Z",updated_at:"2024-04-10T22:57:41.135Z",id:465795542,uuid:"4e85401f-b5e8-435d-80f1-5e6054bcdab7",content:{_uid:"551a8840-8721-453c-b4fb-a2b524c8b33e",kunde:"Logistik & SCM Handel",title:J,component:r,thumbnail:{id:14959321,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x700\u002F8d1dc506d2\u002Fsevn-projekte-teamleiter-jan-thumbnail.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},image_grid:[{_uid:"01715086-226f-4d2c-984a-be25033f40f2",component:h,image_items:[{_uid:"80d56b01-d5d9-4bb8-8f88-70c6144d54c9",Image:{id:14907948,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x562\u002Fb60389dfd6\u002Fthumbnail.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F920121479?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:i,vimeo_aspect:g,player_controls:t}]}],mouse_hover_text:"Und Action!",thumbnail_radius:f,highlight_project:c,project_description:{type:o,content:[{type:k,content:[{text:"Der kürzeste Weg in die Köpfe und Herzen der Logistikführungskräfte ist über die Lachmuskeln. Darum haben wir eine Mockumentary gedreht, bei der Jan zeigt, was sein Team auf Lager hat. Szene für Szene werden so theoretische Leitsätze mit Leben gefüllt. Und wenns mal brenzlig wird, kann Jan sich auf sein Team und Off-Sprecher William Cohn verlassen. 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Im Opening Title für die internationale Screwball-Komödie „Forget about Nick“ von Margarethe von Trotta haben wir uns grafisch und musikalisch von den 1960ern inspirieren lassen. Saul Bass und Dave Brubeck lassen grüßen. Und so greifen unsere farbenfrohen Animationen mit schwungvoller Leichtigkeit zur Musik von Helmut Zerlett bereits kleinere Szenen des Films auf. 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