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Während wir online und in Geschäften innerhalb von Sekunden kontaktlos bezahlen, laufen im Hintergrund hyperkomplexe Prozesse ab. Für uns unsichtbar und für Händlerinnen und Händler oft undurchsichtig. Die REWE Tochter Paymenttools hat eine Payment Plattform entwickelt, auf der alles anders ist. Eben einfach einfacher. Und das war gleichzeitig die Aufgabe für Branding und Website. 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