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Zur Karnevalszeit haben wir die Heinemann Shops am Düsseldorfer Flughafen kurzerhand in Partyzonen verwandelt – komplett mit Konfetti, Kostümen und einem Hauch Größenwahn.",type:j,marks:[{type:k,attrs:{color:o}}]}]},{type:l,content:[{text:"Zum Motto „Carneval on the Fly“ haben wir eine bunte Illustrationswelt geschaffen, die Karneval feiert, wie er uns gefällt – international gedacht, lokal inspiriert. Mit verkleideten Flugzeugen, einem tanzenden Fernsehturm, fliegenden Duty-Free-Produkten und einer Riesengaudi auf allen Ebenen.",type:j,marks:[{type:k,attrs:{color:o}}]}]},{type:l,content:[{text:"Zu sehen gab’s das auf allem, was nicht davonlaufen konnte: Aufstellern, Glasflächen, Säulen, Böden, Deckenhängern, einer Gucklochwand – sogar das Personal trug Shirts im Kampagnenlook. Drei Phasen – vorher, mittendrin, danach – sorgten dafür, dass der Spaß nicht einfach verpufft, sondern ganz Retail-like Aufmerksamkeit in Frequenz verwandelte.",type:j,marks:[{type:k,attrs:{color:o}}]}]},{type:l,content:[{text:"Illustrationen, Typo und Logo? Alles handgemacht. Farben? Laut. Botschaft? Verständlich – auch ohne Karnevalskenntnisse, dank englischer Wortspiele mit Augenzwinkern. Und weil’s am Ende nicht nur schön aussehen, sondern auch verkaufen soll, haben wir den Shop selbst noch zur Karnevals-Bühne gemacht – mit allem, was dazugehört.",type:j,marks:[{type:k,attrs:{color:o}}]}]},{type:l,content:[{text:"Das Feedback: lachende Gesichter, mehr Umsatz, glückliche Mitarbeitende. 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Hier können sich Unternehmen, Projektteams und Investoren weltweit vernetzen. Unser UX Design für den Online-Marktplatz vereinfacht komplexe Themen visuell und sorgt für eine Klarheit, die global verständlich ist. ",type:j,marks:[{type:k,attrs:{color:a}}]},{text:"Genau richtig für Menschen, die die Welt ein Stückchen besser machen.",type:j,marks:[{type:k,attrs:{color:u}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:v},slug:"unido-itpo-durch-technologie-die-welt-verändern",full_slug:"projekte\u002Funido-itpo-durch-technologie-die-welt-verändern",sort_by_date:b,position:140,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"8c9ffff5-8399-4ead-aa6c-d0f3373ee163",first_published_at:"2024-03-20T17:43:52.512Z",release_id:b,lang:t,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EDer kürzeste Weg in die Köpfe und Herzen der Logistikführungskräfte ist über die Lachmuskeln. 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