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Inspiriert von wortlosen Bestellungen am Tresen der Lieblingskneipe haben wir ein eigenes Handzeichen entwickelt: drei Finger als W wie Werks. Prost!",type:k,marks:[{type:l,attrs:{color:a}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"Kölner Studierendenwerk: Ein Bier für 89.000 Studis"},rand_projects:[{name:"REWE Group Employer Brand Kampagne ",created_at:"2025-04-17T14:28:41.902Z",published_at:"2025-04-29T15:26:46.583Z",updated_at:"2025-04-29T15:26:46.599Z",id:657323494,uuid:"14344d8f-6f0e-41e3-90a4-074b91987384",content:{_uid:"2e3a7df8-0f03-416c-b3c7-2ed078389170",webm:a,kunde:"REWE Group",title:"Employer Brand Kampagne ",credits:"Fotocredits: SEVN, REWE Group",component:o,thumbnail:{id:21903954,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1080x826\u002Ff7f060c87f\u002F250416-rg-illu-animationen2.gif",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},image_grid:[{_uid:"4234d048-aee8-4c5f-bf02-b62b6fc78fa8",component:h,image_items:[{_uid:"22452019-1723-46b9-b835-083046b58902",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F1076410422?badge=0&autopause=0&player_id=0&app_id=58479\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; 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