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Der neue Auftritt der Kölner Volkshochschule zeigt, was Lernen wirklich bedeutet: in Bewegung sein, Richtungen wechseln, Abzweigungen wählen und Neues entdecken. Schließlich verläuft kein Weg einfach geradeaus – und genau darin liegt die Stärke des Corporate Designs. Linien werden zu Wegen, Farben zu Begegnungen, Bewegung wird sichtbar. So entsteht ein Erscheinungsbild, das Orientierung gibt, ohne festzulegen. Das neue Logo führt diesen Gedanken fort, und der Claim „Bereit für Neues“ macht ihn spürbar.",type:k}]}]},vimeo_video_thumbnail:a,project_title_extended:"Kölner VHS: Bereit für Neues"},rand_projects:[{name:w,created_at:"2024-03-21T23:21:02.470Z",published_at:"2024-07-30T15:26:25.210Z",updated_at:"2024-07-30T15:26:25.226Z",id:465802001,uuid:"00a54ffe-5ee0-4b9e-a264-a3220df9b5ba",content:{_uid:"65449c37-f61b-426b-bbd9-1badf080f560",webm:"Studierendenwerk.mp4",kunde:"Deutsches Studierendenwerk",title:"Animationsclip",credits:a,component:p,thumbnail:{id:14908810,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x562\u002F59ecc89f08\u002Fdeutsches-studierendenwerk-thumbnail.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},image_grid:[{_uid:"50ac3c1a-b73f-4f47-83d2-661eed6703aa",component:h,image_items:[{_uid:"9ac3cb8c-bf3d-4aa1-9c93-1653669b6327",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F920122277?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:o,vimeo_aspect:i,player_controls:q}]}],mouse_hover_text:"Happy 100!",thumbnail_radius:o,highlight_project:c,project_description:{type:r,content:[{type:m,content:[{text:"Wir hatten ganze vier Minuten, um die 100-jährige Geschichte des Deutschen Studierendenwerks in einem Animationsclip zu erzählen. Challenge accepted!",type:k,marks:[{type:l,attrs:{color:a}}]},{type:x,marks:[{type:l,attrs:{color:a}}]},{text:"Im Fokus steht die Bedeutung aller Studierendenwerke damals und heute. Verbindendes Element zwischen Orginalfotos und modernen Visuals ist das Quadrat des Jubiläumslogos und zieht sich als grüner Faden durch den gesamten Clip.",type:k,marks:[{type:l,attrs:{color:a}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:w},slug:"deutsches-studierendenwerk-damit-studieren-gelingt--seit-100-jahren",full_slug:"projekte\u002Fdeutsches-studierendenwerk-damit-studieren-gelingt--seit-100-jahren",sort_by_date:b,position:180,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"0ec3be8a-36eb-4bc3-83f2-d4da2b53163f",first_published_at:"2024-03-21T23:22:55.061Z",release_id:b,lang:t,path:b,alternates:[],default_full_slug:b,translated_slugs:b},{name:"REWE Group Employer Brand Kampagne ",created_at:"2025-04-17T14:28:41.902Z",published_at:"2025-04-29T15:26:46.583Z",updated_at:"2025-04-29T15:26:46.599Z",id:657323494,uuid:"14344d8f-6f0e-41e3-90a4-074b91987384",content:{_uid:"2e3a7df8-0f03-416c-b3c7-2ed078389170",webm:a,kunde:"REWE Group",title:"Employer Brand Kampagne ",credits:"Fotocredits: SEVN, REWE Group",component:p,thumbnail:{id:21903954,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1080x826\u002Ff7f060c87f\u002F250416-rg-illu-animationen2.gif",copyright:a,fieldtype:d,meta_data:{},is_external_url:c},image_grid:[{_uid:"4234d048-aee8-4c5f-bf02-b62b6fc78fa8",component:h,image_items:[{_uid:"22452019-1723-46b9-b835-083046b58902",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F1076410422?badge=0&autopause=0&player_id=0&app_id=58479\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; 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Drei Phasen – vorher, mittendrin, danach – sorgten dafür, dass der Spaß nicht einfach verpufft, sondern ganz Retail-like Aufmerksamkeit in Frequenz verwandelte.",type:k,marks:[{type:l,attrs:{color:n}}]}]},{type:m,content:[{text:"Illustrationen, Typo und Logo? Alles handgemacht. Farben? Laut. Botschaft? Verständlich – auch ohne Karnevalskenntnisse, dank englischer Wortspiele mit Augenzwinkern. Und weil’s am Ende nicht nur schön aussehen, sondern auch verkaufen soll, haben wir den Shop selbst noch zur Karnevals-Bühne gemacht – mit allem, was dazugehört.",type:k,marks:[{type:l,attrs:{color:n}}]}]},{type:m,content:[{text:"Das Feedback: lachende Gesichter, mehr Umsatz, glückliche Mitarbeitende. 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