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Während wir online und in Geschäften innerhalb von Sekunden kontaktlos bezahlen, laufen im Hintergrund hyperkomplexe Prozesse ab. Für uns unsichtbar und für Händlerinnen und Händler oft undurchsichtig. Die REWE Tochter Paymenttools hat eine Payment Plattform entwickelt, auf der alles anders ist. Eben einfach einfacher. Und das war gleichzeitig die Aufgabe für Branding und Website. 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Sie lädt dazu ein, den eigenen Weg neu zu denken – bei einem der größten Handels- und Touristikkonzerne Europas. Die Kampagne zeigt, wie viel Sinn, Gestaltungskraft und Perspektive in einem Job bei der REWE Group stecken – und wie sehr jede einzelne Entscheidung das Morgen von Millionen Menschen mitprägt. Strategie, Idee, Design und Sprache prägen dabei ein neues Selbstverständnis der Arbeitgebermarke: nahbar, zukunftsgerichtet und voller Haltung – über alle Touchpoints hinweg. 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Oder in kurz: Karneval – ready for boarding.",type:k,marks:[{type:l,attrs:{color:n}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"Heinemann Duty Free @ DUS Airport: Carnival on the fly"},slug:"gebrueder-heinemann-carnival-on-the-fly-",full_slug:"projekte\u002Fgebrueder-heinemann-carnival-on-the-fly-",sort_by_date:b,position:-10,tag_list:[],is_startpage:c,parent_id:r,meta_data:b,group_id:"4f8438e8-b24e-4d4b-928d-321e905cc093",first_published_at:"2025-03-31T20:03:17.224Z",release_id:b,lang:s,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EPaymenttools ist der neue Player im Payment-Sektor und hat eine Mission: Payment zu vereinfachen. Während wir online und in Geschäften innerhalb von Sekunden kontaktlos bezahlen, laufen im Hintergrund hyperkomplexe Prozesse ab. Für uns unsichtbar und für Händlerinnen und Händler oft undurchsichtig. Die REWE Tochter Paymenttools hat eine Payment Plattform entwickelt, auf der alles anders ist. Eben einfach einfacher. Und das war gleichzeitig die Aufgabe für Branding und Website. Let's keep it simple.\u003C\u002Fp\u003E"}],fetch:{},mutations:void 0}}("",null,false,"asset","ProjectImageItem","corners","4\u002F5","OneImageRow","16\u002F9","TwoImageRow","text","textStyle","paragraph","#000000","no-corners","SingleProject","doc",408490293,"default",true,"KG Ponyhof e.V.:  Ein Karnevalsverein wird zur Love Brand")));