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Sie lädt dazu ein, den eigenen Weg neu zu denken – bei einem der größten Handels- und Touristikkonzerne Europas. Die Kampagne zeigt, wie viel Sinn, Gestaltungskraft und Perspektive in einem Job bei der REWE Group stecken – und wie sehr jede einzelne Entscheidung das Morgen von Millionen Menschen mitprägt. Strategie, Idee, Design und Sprache prägen dabei ein neues Selbstverständnis der Arbeitgebermarke: nahbar, zukunftsgerichtet und voller Haltung – über alle Touchpoints hinweg. ",type:k,marks:[{type:l,attrs:{color:t}}]},{type:"hard_break"},{text:"Und, was machst du morgen?",type:k,marks:[{type:l,attrs:{color:t}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"REWE Group: \"Hey, was machst du morgen?\""},rand_projects:[{name:u,created_at:"2024-03-27T15:15:24.430Z",published_at:"2024-07-30T12:59:33.451Z",updated_at:"2024-07-30T12:59:33.467Z",id:468489141,uuid:"7989cd1a-cb68-4c21-8735-272368136700",content:{_uid:"7e1ba830-ee6c-4ac7-9eba-6b00aa272a7f",webm:a,kunde:"KG Ponyhof",title:v,credits:"Kay-Uwe Fischer",component:n,thumbnail:{id:15002718,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1920x1080\u002F72058e9bf1\u002Fsevn-projekte-kg-ponyhof-1.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},image_grid:[{_uid:"11ad3fbf-e5d5-4d20-a203-46ff0ff53139",component:h,image_items:[{_uid:"875c10a2-2e9e-4d4d-8c9b-850235ee645d",Image:{id:b,alt:b,name:a,focus:b,title:b,filename:b,copyright:b,fieldtype:d,meta_data:{},is_external_url:c},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F928382351?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:f,vimeo_aspect:i,player_controls:c}]},{_uid:"c07379db-ef7f-4910-9a57-354908e44bdd",component:j,image_items:[{_uid:"0dfd8ace-28d8-458f-9a9d-ca66c878d17d",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F928382375?h=3d74e4a351\" width=\"1350\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:f,vimeo_aspect:g,player_controls:c},{_uid:"40fae0c2-a47c-4283-8940-6a18d1117303",Image:{id:15027936,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1080x1350\u002F3a40d18fdc\u002Fphf-1.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:m,vimeo_aspect:g,player_controls:c}]},{_uid:"f482e5b6-ce8e-4d47-ade9-423bef38b889",component:h,image_items:[{_uid:"08358572-ec47-4239-9d0b-ba7d5d0045a4",Image:{id:15027948,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1920x1080\u002F68c2616613\u002Fphf-5.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:i,player_controls:c}]},{_uid:"aa9916ac-1e97-4947-acbf-2cf50199a7ee",component:j,image_items:[{_uid:"5270d18e-9b8f-4f16-b848-af66fdc4695f",Image:{id:15027968,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1080x1350\u002Ff5c72db39b\u002Fphf-3.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:g,player_controls:c},{_uid:"e1086cf3-cc93-47f2-9fd4-65ca8cc458eb",Image:{id:15027970,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1080x1350\u002F4c3f4e0cf2\u002Fphf-2.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:g,player_controls:c}]},{_uid:"c46589a5-705f-4e44-90fc-a6231b061800",component:h,image_items:[{_uid:"d8dcddf9-b79e-4a41-92a3-5d84f9c5a7f5",Image:{id:15028005,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1920x1080\u002Fd040f0bf11\u002Fphf-4.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:i,player_controls:c}]}],mouse_hover_text:"Jeck op Kölle",thumbnail_radius:f,highlight_project:c,project_description:{type:o,content:[{type:p,content:[{text:"Kölle Alaaf! Die KG Ponyhof e.V. ist aus dem Karneval nicht mehr wegzudenken – vor allem wegen ihres sozialen Engagements. Mit SEVN haben genau die richtigen Jecken für's Branding aufgesattelt. Wie es sich für einen Karnevalsverein gehört, bekommt der Ponyhof ein echtes Wappen. Die Wappentiere: Steckenpferde für die Extraportion Spaß. Während der Session erwacht das Branding zum Leben. Und in Form von Tattoos geht's sogar unter die Haut. Das nennen wir Karnevalsverein gone wild.",type:k,marks:[{type:l,attrs:{color:a}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:u},slug:"kg-ponyhof-e-v-ein-karnevalsverein-wird-zur-love-brand",full_slug:"projekte\u002Fkg-ponyhof-e-v-ein-karnevalsverein-wird-zur-love-brand",sort_by_date:b,position:130,tag_list:[],is_startpage:c,parent_id:r,meta_data:b,group_id:"91448808-ae25-4eb6-aa2c-56b3e798f623",first_published_at:"2024-03-27T15:24:02.283Z",release_id:b,lang:s,path:b,alternates:[],default_full_slug:b,translated_slugs:b},{name:"Kölner Studierendenwerk Ein Bier für 89.000 Studis",created_at:"2024-03-21T23:36:01.878Z",published_at:"2024-04-10T23:03:10.269Z",updated_at:"2024-04-10T23:03:10.295Z",id:465802462,uuid:"30c469bd-44f2-4709-b857-a280f1432761",content:{_uid:"e276e614-d16d-4d02-9714-5671ba66cf69",webm:"Werkswiess.mp4",kunde:"Kölner Studierendenwerk",title:"Packaging",component:n,thumbnail:{id:15062797,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x700\u002F4596cd628b\u002F240402-werkswiess.gif",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},image_grid:[{_uid:"5e9c8574-546a-4efe-ae7b-13395ff4b9b0",component:h,image_items:[{_uid:"8df31a1b-2ece-4d46-b05d-7b1ecf994a1b",Image:{id:14962452,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1920x1080\u002F744eae3ba4\u002Fsevn-projekte-werkswiess-1.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:i}]},{_uid:"1f2bf13a-78a2-4cee-80f5-886dc048818f",component:j,image_items:[{_uid:"75c87121-69c3-41b4-b345-913591b2cfdb",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F922969900?h=3d74e4a351\" width=“1000” height=“1000” frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:f,vimeo_aspect:w},{_uid:"00ea6fae-e1bc-4c95-860b-a916b1dc57c8",Image:{id:b,alt:b,name:a,focus:b,title:b,filename:b,copyright:b,fieldtype:d,meta_data:{},is_external_url:c},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F927986110?h=3d74e4a351\" width=\"1000\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:f,vimeo_aspect:w}]},{_uid:"716d04f8-130d-41fa-abab-9bceee457e01",component:h,image_items:[{_uid:"782c3b2b-340f-42cc-9576-3cb9311be00f",Image:{id:14962827,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1920x1080\u002F504165e5d4\u002Fsevn-projekte-werkswiess-2.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:i}]},{_uid:"ec6a6797-39d1-4992-b43e-9bc8c7adddfb",component:j,image_items:[{_uid:"a8ef1d52-cc09-4709-91e9-fc5ad903fc48",Image:{id:14962931,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1080x1350\u002Fb885c63ad4\u002Fsevn-projekte-werkswiess-4.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F929859542?h=3d74e4a351\" width=\"1080\" height=\"1350\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:m,vimeo_aspect:g},{_uid:"e10fc0d3-7747-47f0-9087-6e1e869233b8",Image:{id:14962939,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1080x1350\u002Fa685bb5e45\u002Fsevn-projekte-werkswiess-5.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:g}]},{_uid:"db0200a9-c37f-49f4-8c70-c605a43a6e7c",component:h,image_items:[{_uid:"5927fe60-d6ac-4b40-ae0f-7c06dfeb655b",Image:{id:14962978,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1920x1080\u002Fd76aca71d0\u002Fsevn-projekte-werkswiess-6.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},component:e,vimeo_video:a,BorderRadius:f,vimeo_aspect:i}]}],mouse_hover_text:"Prost, Studis!",thumbnail_radius:f,highlight_project:q,project_description:{type:o,content:[{type:p,content:[{text:"Als das Kölner Studierendenwerk für sein eigenes Jubiläumsbier die perfekte Rezeptur aus Wasser, Gerstenmalz, Hopfen und Hefe in Flaschen gefüllt hat, sind die Ideen fürs Packaging bei uns nur so gesprudelt. Inspiriert von wortlosen Bestellungen am Tresen der Lieblingskneipe haben wir ein eigenes Handzeichen entwickelt: drei Finger als W wie Werks. 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Im spontan aufgebauten \"Weingarten\" im Kölner Kartäuserkloster wurde nach der Überschwemmung des Ahrtals jeder eingenommene Euro der deutschen Fluthilfe gespendet. Wir wollten sofort unterstützen und haben ein Branding entwickelt, mit dem die Spendenaktion überall beworben werden kann. Die Besucherzahlen und Spendensummen sprechen für sich. 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