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Zur Karnevalszeit haben wir die Heinemann Shops am Düsseldorfer Flughafen kurzerhand in Partyzonen verwandelt – komplett mit Konfetti, Kostümen und einem Hauch Größenwahn.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Zum Motto „Carneval on the Fly“ haben wir eine bunte Illustrationswelt geschaffen, die Karneval feiert, wie er uns gefällt – international gedacht, lokal inspiriert. Mit verkleideten Flugzeugen, einem tanzenden Fernsehturm, fliegenden Duty-Free-Produkten und einer Riesengaudi auf allen Ebenen.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Zu sehen gab’s das auf allem, was nicht davonlaufen konnte: Aufstellern, Glasflächen, Säulen, Böden, Deckenhängern, einer Gucklochwand – sogar das Personal trug Shirts im Kampagnenlook. Drei Phasen – vorher, mittendrin, danach – sorgten dafür, dass der Spaß nicht einfach verpufft, sondern ganz Retail-like Aufmerksamkeit in Frequenz verwandelte.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Illustrationen, Typo und Logo? Alles handgemacht. Farben? Laut. Botschaft? Verständlich – auch ohne Karnevalskenntnisse, dank englischer Wortspiele mit Augenzwinkern. Und weil’s am Ende nicht nur schön aussehen, sondern auch verkaufen soll, haben wir den Shop selbst noch zur Karnevals-Bühne gemacht – mit allem, was dazugehört.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Das Feedback: lachende Gesichter, mehr Umsatz, glückliche Mitarbeitende. 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Schon über 100 Jahre ist der zuverlässige Studi-Begleiter nicht aus dem Alltag an Kölner Hochschulen wegzudenken. Für die größte Geburtstagsparty in der Geschichte des Werks haben wir ein Jubiläumskonzept mit umfassender Kommunikationsstrategie auf die Beine gestellt, das Vergangenheit, Gegenwart und Zukunft verbindet: das #futurewerk. 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Das Jubiläumslogo und -branding laden dazu ein, diesen lange verborgenen Kulturort zu entdecken. Im Mittelpunkt unseres Designs stehen die ikonischen Torbögen, die Gäste aus aller Welt dazu inspirieren, die Tore zur Geschichte zu öffnen. Und die mutig kombinierten liturgischen Farben sorgen zusammen mit dem bunten Kulturprogramm für frischen Wind in den alten Klostermauern. Halleluja!\u003C\u002Fp\u003E"}],fetch:{},mutations:void 0}}("",null,false,"asset","ProjectImageItem","corners","16\u002F9","OneImageRow","4\u002F5","TwoImageRow","1","paragraph","text","textStyle","no-corners","#000000","SingleProject","doc","ThreeImageRow",408490293,"default","Branding","left","Placetel: Business-Kommunikation zum Abheben","5\u002F4","Kölner Studierendenwerk: Zum Jubiläum ins #futurewerk")));