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Schon über 100 Jahre ist der zuverlässige Studi-Begleiter nicht aus dem Alltag an Kölner Hochschulen wegzudenken. Für die größte Geburtstagsparty in der Geschichte des Werks haben wir ein Jubiläumskonzept mit umfassender Kommunikationsstrategie auf die Beine gestellt, das Vergangenheit, Gegenwart und Zukunft verbindet: das #futurewerk. 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Der neue Auftritt der Kölner Volkshochschule zeigt, was Lernen wirklich bedeutet: in Bewegung sein, Richtungen wechseln, Abzweigungen wählen und Neues entdecken. Schließlich verläuft kein Weg einfach geradeaus – und genau darin liegt die Stärke des Corporate Designs. Linien werden zu Wegen, Farben zu Begegnungen, Bewegung wird sichtbar. So entsteht ein Erscheinungsbild, das Orientierung gibt, ohne festzulegen. Das neue Logo führt diesen Gedanken fort, und der Claim „Bereit für Neues“ macht ihn spürbar.",type:p}]}]},vimeo_video_thumbnail:a,project_title_extended:"Kölner VHS: Bereit für Neues"},slug:"koelner-vhs",full_slug:"projekte\u002Fkoelner-vhs",sort_by_date:b,position:-40,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"22a598c6-b136-4f2c-863d-549221f233ef",first_published_at:"2025-11-26T13:56:06.643Z",release_id:b,lang:t,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EKölle Alaaf! Die KG Ponyhof e.V. ist aus dem Karneval nicht mehr wegzudenken – vor allem wegen ihres sozialen Engagements. Mit SEVN haben genau die richtigen Jecken für's Branding aufgesattelt. Wie es sich für einen Karnevalsverein gehört, bekommt der Ponyhof ein echtes Wappen. Die Wappentiere: Steckenpferde für die Extraportion Spaß. Während der Session erwacht das Branding zum Leben. Und in Form von Tattoos geht's sogar unter die Haut. Das nennen wir Karnevalsverein gone wild.\u003C\u002Fp\u003E"}],fetch:{},mutations:void 0}}("",null,false,"asset","ProjectImageItem","corners","16\u002F9","OneImageRow","4\u002F5","TwoImageRow","1","no-corners","SingleProject","doc","paragraph","text","Branding","textStyle",408490293,"default","Kölner Studierendenwerk: Zum Jubiläum ins #futurewerk","Kölner VHS",true,"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F1136511228?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E")));