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Für den Duty Free Shop Heinemann haben wir eine Kampagne entwickelt, die Vorfreude, Leichtigkeit und Aufbruchsstimmung direkt in die Stores bringt – und das gleich an drei Flughäfen: Hamburg, Berlin und Düsseldorf. Dabei blüht der Claim „Travel in Full Bloom\" wortwörtlich auf. Florale Installationen, lebendige Farben und liebevolle Details schmücken jeden Quadratzentimeter und packen die Frühlingsgefühle direkt mit ins Gepäck.",type:l,marks:[{type:m,attrs:{color:a}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"Heinemann Duty Free:\u2028Travel in Full Bloom"},slug:"gebrueder-heinemann-travel-in-full-bloom",full_slug:"projekte\u002Fgebrueder-heinemann-travel-in-full-bloom",sort_by_date:b,position:-30,tag_list:[],is_startpage:c,parent_id:t,meta_data:b,group_id:"5a9a07b2-86fc-42be-bd50-4305b07f3524",first_published_at:"2026-07-14T15:10:56.862Z",release_id:b,lang:u,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EHelau zwischen Ankunft und Abflug! Zur Karnevalszeit haben wir die Heinemann Shops am Düsseldorfer Flughafen kurzerhand in Partyzonen verwandelt – komplett mit Konfetti, Kostümen und einem Hauch Größenwahn.\u003C\u002Fp\u003E\u003Cp\u003EZum Motto „Carneval on the Fly“ haben wir eine bunte Illustrationswelt geschaffen, die Karneval feiert, wie er uns gefällt – international gedacht, lokal inspiriert. Mit verkleideten Flugzeugen, einem tanzenden Fernsehturm, fliegenden Duty-Free-Produkten und einer Riesengaudi auf allen Ebenen.\u003C\u002Fp\u003E\u003Cp\u003EZu sehen gab’s das auf allem, was nicht davonlaufen konnte: Aufstellern, Glasflächen, Säulen, Böden, Deckenhängern, einer Gucklochwand – sogar das Personal trug Shirts im Kampagnenlook. Drei Phasen – vorher, mittendrin, danach – sorgten dafür, dass der Spaß nicht einfach verpufft, sondern ganz Retail-like Aufmerksamkeit in Frequenz verwandelte.\u003C\u002Fp\u003E\u003Cp\u003EIllustrationen, Typo und Logo? Alles handgemacht. Farben? Laut. Botschaft? Verständlich – auch ohne Karnevalskenntnisse, dank englischer Wortspiele mit Augenzwinkern. Und weil’s am Ende nicht nur schön aussehen, sondern auch verkaufen soll, haben wir den Shop selbst noch zur Karnevals-Bühne gemacht – mit allem, was dazugehört.\u003C\u002Fp\u003E\u003Cp\u003EDas Feedback: lachende Gesichter, mehr Umsatz, glückliche Mitarbeitende. Oder in kurz: Karneval – ready for boarding.\u003C\u002Fp\u003E"}],fetch:{},mutations:void 0}}("",null,false,"asset","corners","ProjectImageItem","16\u002F9","4\u002F5","OneImageRow","TwoImageRow","paragraph","text","textStyle","3","#000000","SingleProject","doc","1","no-corners",408490293,"default","Gebr. Heinemann","Fotocredits: SEVN","Aquanautic Dahab: Und Action!",true)));