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Zur Karnevalszeit haben wir die Heinemann Shops am Düsseldorfer Flughafen kurzerhand in Partyzonen verwandelt – komplett mit Konfetti, Kostümen und einem Hauch Größenwahn.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Zum Motto „Carneval on the Fly“ haben wir eine bunte Illustrationswelt geschaffen, die Karneval feiert, wie er uns gefällt – international gedacht, lokal inspiriert. Mit verkleideten Flugzeugen, einem tanzenden Fernsehturm, fliegenden Duty-Free-Produkten und einer Riesengaudi auf allen Ebenen.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Zu sehen gab’s das auf allem, was nicht davonlaufen konnte: Aufstellern, Glasflächen, Säulen, Böden, Deckenhängern, einer Gucklochwand – sogar das Personal trug Shirts im Kampagnenlook. Drei Phasen – vorher, mittendrin, danach – sorgten dafür, dass der Spaß nicht einfach verpufft, sondern ganz Retail-like Aufmerksamkeit in Frequenz verwandelte.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Illustrationen, Typo und Logo? Alles handgemacht. Farben? Laut. Botschaft? Verständlich – auch ohne Karnevalskenntnisse, dank englischer Wortspiele mit Augenzwinkern. Und weil’s am Ende nicht nur schön aussehen, sondern auch verkaufen soll, haben wir den Shop selbst noch zur Karnevals-Bühne gemacht – mit allem, was dazugehört.",type:m,marks:[{type:n,attrs:{color:p}}]}]},{type:l,content:[{text:"Das Feedback: lachende Gesichter, mehr Umsatz, glückliche Mitarbeitende. 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Die KG Ponyhof e.V. ist aus dem Karneval nicht mehr wegzudenken – vor allem wegen ihres sozialen Engagements. Mit SEVN haben genau die richtigen Jecken für's Branding aufgesattelt. Wie es sich für einen Karnevalsverein gehört, bekommt der Ponyhof ein echtes Wappen. Die Wappentiere: Steckenpferde für die Extraportion Spaß. Während der Session erwacht das Branding zum Leben. Und in Form von Tattoos geht's sogar unter die Haut. Das nennen wir Karnevalsverein gone wild.",type:m,marks:[{type:n,attrs:{color:a}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:z},slug:"kg-ponyhof-e-v-ein-karnevalsverein-wird-zur-love-brand",full_slug:"projekte\u002Fkg-ponyhof-e-v-ein-karnevalsverein-wird-zur-love-brand",sort_by_date:b,position:160,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"91448808-ae25-4eb6-aa2c-56b3e798f623",first_published_at:"2024-03-27T15:24:02.283Z",release_id:b,lang:t,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EJeden Tag arbeitet das Kölner Studierendenwerk daran, das Studi-Leben leichter zu machen. Wir haben die Marke und ihre Leistungen im bunten Hochschulumfeld sichtbarer gemacht. Aus dem bürokratischen Pflichtversorger wird der zuverlässige Studi-Begleiter, aus dem behördlichen Image eine echte Love Brand. Heute ist die Marke jünger, kommuniziert auf Augenhöhe und strahlt knallgelb. 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