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Der neue Auftritt der Kölner Volkshochschule zeigt, was Lernen wirklich bedeutet: in Bewegung sein, Richtungen wechseln, Abzweigungen wählen und Neues entdecken. Schließlich verläuft kein Weg einfach geradeaus – und genau darin liegt die Stärke des Corporate Designs. Linien werden zu Wegen, Farben zu Begegnungen, Bewegung wird sichtbar. So entsteht ein Erscheinungsbild, das Orientierung gibt, ohne festzulegen. 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Wir haben die Marke und ihre Leistungen im bunten Hochschulumfeld sichtbarer gemacht. Aus dem bürokratischen Pflichtversorger wird der zuverlässige Studi-Begleiter, aus dem behördlichen Image eine echte Love Brand. Heute ist die Marke jünger, kommuniziert auf Augenhöhe und strahlt knallgelb. Übersehen ausgeschlossen.",type:p,marks:[{type:r,attrs:{color:a}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:M},slug:"koelner-studierendenwerk-sehen-und-gesehen-werden",full_slug:"projekte\u002Fkoelner-studierendenwerk-sehen-und-gesehen-werden",sort_by_date:b,position:80,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"3bc5eac5-19b9-446b-9725-054076086d91",first_published_at:"2024-03-26T14:01:11.191Z",release_id:b,lang:t,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EAber sowas von bereit! Der neue Auftritt der Kölner Volkshochschule zeigt, was Lernen wirklich bedeutet: in Bewegung sein, Richtungen wechseln, Abzweigungen wählen und Neues entdecken. Schließlich verläuft kein Weg einfach geradeaus – und genau darin liegt die Stärke des Corporate Designs. Linien werden zu Wegen, Farben zu Begegnungen, Bewegung wird sichtbar. So entsteht ein Erscheinungsbild, das Orientierung gibt, ohne festzulegen. Das neue Logo führt diesen Gedanken fort, und der Claim „Bereit für Neues“ macht ihn spürbar.\u003C\u002Fp\u003E"}],fetch:{},mutations:void 0}}("",null,false,"asset","ProjectImageItem","corners","4\u002F5","OneImageRow","16\u002F9","TwoImageRow","no-corners",true,"SingleProject","doc","paragraph","text","1","textStyle",408490293,"default","c5dcb4ec-b6fe-4138-bee2-9a1214dfcaca","Branding","0426e3ba-3a81-4c6d-a0b5-e2854c5c1a84","812ccab3-1d7a-4d50-8659-8d91a12974a3","b39534de-0614-40c8-82bb-ed364a2ed3d8","523c8520-f544-49ca-a39f-d141b1339c98","ccce5f71-831d-4efe-8aee-82a6447156fe","\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F1136511228?h=3d74e4a35&autoplay=1&loop=1&title=0&controls=1&autopause=0&background=1&dnt=1\" width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E","f7f71c80-67ad-49b6-9096-d111c63a0d16","320742a9-50fb-40f0-9799-c1993749aab3","2d8517c0-3f17-4072-b8ef-430052b0979f","91cd95fe-bf13-4557-9a06-0da1c71fb685","41ad632e-8bff-4ebe-b739-d7d3492bb2f5","c16091ad-6880-42f6-a0ec-3fc3a6cf91a8","cb7ff389-5d55-4684-89da-6c8c13ca4314","87022c99-5c34-4e1b-8bc3-66b0abb84272","5\u002F4","rgb(0, 0, 0)","Kölner Studierendenwerk: Sehen und gesehen werden","9\u002F16")));