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Sie lädt dazu ein, den eigenen Weg neu zu denken – bei einem der größten Handels- und Touristikkonzerne Europas. Die Kampagne zeigt, wie viel Sinn, Gestaltungskraft und Perspektive in einem Job bei der REWE Group stecken – und wie sehr jede einzelne Entscheidung das Morgen von Millionen Menschen mitprägt. Strategie, Idee, Design und Sprache prägen dabei ein neues Selbstverständnis der Arbeitgebermarke: nahbar, zukunftsgerichtet und voller Haltung – über alle Touchpoints hinweg. 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Der neue Auftritt der Kölner Volkshochschule zeigt, was Lernen wirklich bedeutet: in Bewegung sein, Richtungen wechseln, Abzweigungen wählen und Neues entdecken. Schließlich verläuft kein Weg einfach geradeaus – und genau darin liegt die Stärke des Corporate Designs. Linien werden zu Wegen, Farben zu Begegnungen, Bewegung wird sichtbar. So entsteht ein Erscheinungsbild, das Orientierung gibt, ohne festzulegen. 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