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Der neue Auftritt der Kölner Volkshochschule zeigt, was Lernen wirklich bedeutet: in Bewegung sein, Richtungen wechseln, Abzweigungen wählen und Neues entdecken. Schließlich verläuft kein Weg einfach geradeaus – und genau darin liegt die Stärke des Corporate Designs. Linien werden zu Wegen, Farben zu Begegnungen, Bewegung wird sichtbar. So entsteht ein Erscheinungsbild, das Orientierung gibt, ohne festzulegen. Das neue Logo führt diesen Gedanken fort, und der Claim „Bereit für Neues“ macht ihn spürbar.",type:r}]}]},vimeo_video_thumbnail:a,project_title_extended:"Kölner VHS: Bereit für Neues"},slug:"koelner-vhs",full_slug:"projekte\u002Fkoelner-vhs",sort_by_date:b,position:-40,tag_list:[],is_startpage:c,parent_id:u,meta_data:b,group_id:"22a598c6-b136-4f2c-863d-549221f233ef",first_published_at:"2025-11-26T13:56:06.643Z",release_id:b,lang:v,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EDer Frühling hebt ab! Für den Duty Free Shop Heinemann haben wir eine Kampagne entwickelt, die Vorfreude, Leichtigkeit und Aufbruchsstimmung direkt in die Stores bringt – und das gleich an drei Flughäfen: Hamburg, Berlin und Düsseldorf. Dabei blüht der Claim „Travel in Full Bloom" wortwörtlich auf. Florale Installationen, lebendige Farben und liebevolle Details schmücken jeden Quadratzentimeter und packen die Frühlingsgefühle direkt mit ins Gepäck.\u003C\u002Fp\u003E"}],fetch:{},mutations:void 0}}("",null,false,"asset","ProjectImageItem","corners","16\u002F9","OneImageRow","4\u002F5","TwoImageRow","no-corners","3","1","SingleProject",true,"doc","paragraph","text","textStyle","Branding",408490293,"default","c5dcb4ec-b6fe-4138-bee2-9a1214dfcaca","Fotocredits: SEVN","a2b487f7-980b-47c3-b785-ff82a3e3f5b6","9bf08c79-0f1b-4d44-92bb-585278839219","0426e3ba-3a81-4c6d-a0b5-e2854c5c1a84","812ccab3-1d7a-4d50-8659-8d91a12974a3","b39534de-0614-40c8-82bb-ed364a2ed3d8","9\u002F16","Placetel: Business-Kommunikation zum Abheben","ThreeImageRow","5\u002F4","Kölner VHS","\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F1136511228?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E")));