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Der neue Auftritt der Kölner Volkshochschule zeigt, was Lernen wirklich bedeutet: in Bewegung sein, Richtungen wechseln, Abzweigungen wählen und Neues entdecken. Schließlich verläuft kein Weg einfach geradeaus – und genau darin liegt die Stärke des Corporate Designs. Linien werden zu Wegen, Farben zu Begegnungen, Bewegung wird sichtbar. So entsteht ein Erscheinungsbild, das Orientierung gibt, ohne festzulegen. Das neue Logo führt diesen Gedanken fort, und der Claim „Bereit für Neues“ macht ihn spürbar.",type:q}]}]},vimeo_video_thumbnail:a,project_title_extended:"Kölner VHS: Bereit für Neues"},slug:"koelner-vhs",full_slug:"projekte\u002Fkoelner-vhs",sort_by_date:b,position:-40,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"22a598c6-b136-4f2c-863d-549221f233ef",first_published_at:"2025-11-26T13:56:06.643Z",release_id:b,lang:t,path:b,alternates:[],default_full_slug:b,translated_slugs:b},{name:E,created_at:"2024-03-21T23:19:31.227Z",published_at:"2024-04-10T22:57:41.844Z",updated_at:"2024-04-10T22:57:41.868Z",id:465801959,uuid:"7b280efd-6879-4379-8d44-15075ad2d212",content:{_uid:"e939dc5f-05b7-4cac-8d44-e329997c67aa",webm:"Forget-about-Nick.mp4",kunde:"Forget about Nick",title:"Animationsclip",component:n,thumbnail:{id:14908804,alt:a,name:a,focus:a,title:a,source:a,filename:"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F262575\u002F1000x562\u002F4c96fc949f\u002Fthumbnail.jpg",copyright:a,fieldtype:d,meta_data:{},is_private:c,is_external_url:c},image_grid:[{_uid:"4cbd2b90-68c1-4dd3-869d-0d4fd2117f05",component:h,image_items:[{_uid:"ca46cc2b-ca9b-450e-a963-1eb2ddf39d14",Image:{id:b,alt:b,name:a,focus:b,title:b,source:b,filename:a,copyright:b,fieldtype:d,meta_data:{}},component:e,vimeo_video:"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F920122711?h=3d74e4a351\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen\u003E\u003C\u002Fiframe\u003E",BorderRadius:j,vimeo_aspect:i,player_controls:m}]}],mouse_hover_text:"Kinozeit!",thumbnail_radius:f,highlight_project:c,project_description:{type:o,content:[{type:p,content:[{text:"Hier kommt Retro-Feeling auf. Im Opening Title für die internationale Screwball-Komödie „Forget about Nick“ von Margarethe von Trotta haben wir uns grafisch und musikalisch von den 1960ern inspirieren lassen. Saul Bass und Dave Brubeck lassen grüßen. Und so greifen unsere farbenfrohen Animationen mit schwungvoller Leichtigkeit zur Musik von Helmut Zerlett bereits kleinere Szenen des Films auf. 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Für den Duty Free Shop Heinemann haben wir eine Kampagne entwickelt, die Vorfreude, Leichtigkeit und Aufbruchsstimmung direkt in die Stores bringt – und das gleich an drei Flughäfen: Hamburg, Berlin und Düsseldorf. Dabei blüht der Claim „Travel in Full Bloom\" wortwörtlich auf. Florale Installationen, lebendige Farben und liebevolle Details schmücken jeden Quadratzentimeter und packen die Frühlingsgefühle direkt mit ins Gepäck.",type:q,marks:[{type:r,attrs:{color:a}}]}]}]},vimeo_video_thumbnail:a,project_title_extended:"Heinemann Duty Free:\u2028Travel in Full Bloom"},slug:"gebrueder-heinemann-travel-in-full-bloom",full_slug:"projekte\u002Fgebrueder-heinemann-travel-in-full-bloom",sort_by_date:b,position:-30,tag_list:[],is_startpage:c,parent_id:s,meta_data:b,group_id:"5a9a07b2-86fc-42be-bd50-4305b07f3524",first_published_at:"2026-07-14T15:10:56.862Z",release_id:b,lang:t,path:b,alternates:[],default_full_slug:b,translated_slugs:b}],plainTextDescription:"\u003Cp\u003EGute Tropfen für den guten Zweck. Im spontan aufgebauten "Weingarten" im Kölner Kartäuserkloster wurde nach der Überschwemmung des Ahrtals jeder eingenommene Euro der deutschen Fluthilfe gespendet. Wir wollten sofort unterstützen und haben ein Branding entwickelt, mit dem die Spendenaktion überall beworben werden kann. Die Besucherzahlen und Spendensummen sprechen für sich. 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